You use the cloud and don’t even know it. Do you go to Amazon and create a wish list? Do you have an email account on Gmail? That is cloud computing. All your emails are stored on Google’s servers somewhere. They are on physical servers, of course, but they aren’t on your laptop. The advantage is that when you spill your coffee on the laptop keyboard, you haven’t lost all your emails even if you never backed up your hard drive.
Here is a simple analogy to explain how the cloud works and why it might be a very useful part of your business model. Picture the small, very cramped office space of a little startup. You and a few coworkers sit in tight quarters with messy desks buried in mounds of papers, files, and pizza boxes. There is absolutely no room for storage. It will be a long time until you can afford a larger office space. Your building manager offers to rent you an empty file cabinet in the basement. Although the basement space is shared with other tenants, only you and your team have keys to the locked cabinet where you will store all those piles of paper. Your rent is relatively cheap compared to other tenants because you’re only paying for the cabinet and not the larger lockers they have leased.
Suddenly, those once covered desks are clean, leaving space to work. More importantly, the papers are accessible and each of you has a key, but they are safe from everyone else in the building or outside. They are also safe from spilled coffee and pizza crumbs. You’ve avoided the dramatic jump in fixed costs required to find bigger office space when all you needed was several feet of filing cabinets. Even better, the money saved is put back into the core mission of providing a product or service to a customer.
The cloud does the same thing as the above. You rent only the space you need, it is safer from hackers than your on-site server will ever be, secure from thieves, and protected from accident-prone employees. Fortunately, cloud service providers like Trivalent don’t have coffee cups near their keyboards or forget to do monthly backups. In short, the cloud provides scalable storage without large incremental leaps in fixed costs you really can’t afford.