Google Exec Explains How to Find Customers at ‘The ZeroMoment of Truth’ at Trivalent Solutions Expo 2014

Google’s Ben Tyson explains Z.M.O.T. (Zero Moment of Truth), a new way of thinking about the traditional marketing model. Tyson’s keynote talk at the Trivalent Group annual expo was held in the Prince Conference Center at Calvin College Thursday, June 19, 2014.

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